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Online Reading (Non-downloadable): Business Chinese
"The BBC Business Chinese" (basic, better, and best in three volumes) is a comprehensive Chinese language textbook series built on international commerce and cross-cultural communication knowledge and applications. Divided into elementary, intermediate, and advanced levels, this series emphasizes cultivating learners' awareness of international business culture, enriching their knowledge of global commercial practices, and enhancing their cross-cultural communication skills and practical application abilities - achieving multiple teaching objectives including language proficiency, cultural awareness, and intercultural competence with optimal efficiency. Designed for Chinese learners worldwide ranging from complete beginners to advanced levels, the series specifically targets pre-employment, in-service, re-employed, and promoted expatriate staff assigned to Chinese branches by multinational corporations, as well as foreign managers stationed at multinational companies in China. The textbook aims to broaden learners' international trade knowledge while improving their practical working Chinese skills in listening, speaking, reading, typing, writing, and translating, along with communication competence. It provides in-depth understanding of Sino-Western cultural differences and conflicts, including their underlying causes, enabling learners to minimize workplace misunderstandings arising from cultural differences and consequently prevent potential financial losses for their companies.
