Business Chinese is a core textbook for
international students majoring in economics, trade and business-related
majors, and also a specialized Chinese textbook for international students to
learn Chinese and understand the workplace culture. This textbook is closely
related to the current development of Chinese and foreign trade and economic
affairs, chooses mobile communications and artificial intelligence companies as
the background, which are the young people nowadays most interested in, and
links the working scenes and tasks of various departments of the company with
the job rotation of executive trainees, in order to guide students to be
familiar with the common expressions of business, to help them experience the
identity, position, role relationship and language expressions of a working professional,
and to effectively cultivate international students’ communication skills of
business Chinese in the process of accomplishing tasks.
The
teaching materials contain a main textbook, a preview book and an accompanying
e-resource kit (available for free by scanning the QR code on the back cover or
by visiting the official website of the Beijing Language and Culture University
Press), with a total of 15 lessons in 5 units, covering such topics as
welcoming businessmen, inspections and ordering, promotion and sales of new
products, attending trade fairs, applying for jobs and joining the workforce,
etc. The teaching resources are rich, and can be chosen by both the teachers
and the students flexibly in the light of the actual situation in order to
obtain the best learning effect.
Liu Ying is a professor, postgraduate
supervisor, international doctoral co-supervisor, overseas Chinese teacher
training expert and reviewer of CSSCI Linguistics Journals. Her main research
focuses on the construction of “Chinese + Major” specialty courses and the
international and regional studies of Chinese language education. Professor Liu
has been engaged in international Chinese language education for more than 20
years, and has organized basic Chinese language courses such as intensive
reading, speaking, listening and reading for foreign students, as well as
business and trade Chinese language courses. She was awarded the Outstanding
Instructor of the 4th National Graduate Student Chinese Teaching Micro-Lecture
Contest, the Outstanding Graduate Student Instructor of Shandong Province, and
the Outstanding Research Achievement Award of Shandong Colleges and
Universities. She has published several academic monographs and teaching
materials, including Research on Children’s Early Vocabulary and Syntax
Acquisition and MHK Strengthening Course (Listening) (co-author).
Cui
Yifang is a full-time core teacher at the Confucius Institute of Shandong
University. She mainly teaches comprehensive Chinese, listening and speaking,
and business Chinese to international students engaged in language and
preparatory studying in China. She had taught Chinese language overseas at the
Confucius Institute of Chungnam National University (CNU) and the Confucius
Institute of National University of Mongolia(NUM), and has participated in
the construction of many teaching and research programs.
I. This book is a specialized Chinese textbook for international
students to learn business Chinese and understand workplace culture. This
textbook aims to cultivate students’ ability to use Chinese in real business
situations and solve practical problems, focuses on the needs of business
people for workplace culture, and integrates business culture and workplace
culture into the texts and exercises.
II. The selected content is workplace-oriented to ensure that the
construction of resources comprehensively serves teaching and learning. Taking
the experience of management trainee Meng Annuo when she first entered the
workplace as a clue, this book organizes the contents in an orderly way, and
guides students to understand the workplace in depth. The e-resource kit is
equipped with a number of real business cases adapted from the field of trade
and commerce, which helps learners to broaden their business horizons and
improve their communication skills in business Chinese. Meanwhile, the textbook
is equipped with teaching courseware carefully polished by the authors
according to the actual teaching practice, which can be directly used by
teachers to guide students to enter the workplace in an immersive way.
III. Following the
principle of comprehensible input, the textbook emphasizes the use of real
corpus and the creation of real scenarios. The interpretation and explanation
of vocabulary and commonly used expressions employ less difficult words as much
as possible, highlight typical scenes and usage, and match them with intuitive
and vivid pictures to assist understanding. All of the texts are based on real
scenarios in the field of economics and trade and are checked by business
people, and each lesson is equipped with simulated real tasks, so that learners
can grow in practice.
This book is suitable for students of
business Chinese and economic and trade majors, intermediate and advanced
Chinese language trainees and foreign business people (with Chinese language
proficiency at HSK Level 4 or above and at the elementary level of the GradingStandard Level 3 or
above, with Chinese vocabulary reaching more than 2,000 words and grammatical
points more than 200 words).
The
book consists of 15 lessons in 5 units, with 4-8 class hours/lessons
recommended. It is suggested that each lesson be completed in 4 to 6 class
hours when adopting flipped
class model and 6 to 8 class hours when adopting traditional class model.